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Why generative AI doesn’t fit into a standard in-housing playbook – yet

Why generative AI doesn’t fit into a standard in-housing playbook – yet

Plus: WPP takes Mastercard media across 70 markets

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
ClickZ Indie Agency News | Milla McPhee Heads to ABC, Droga5 to Unveil "Strategy Restructure"

ClickZ Indie Agency News | Milla McPhee Heads to ABC, Droga5 to Unveil "Strategy Restructure"

Plus: PerfumeTok rejects AI influencers, forcing brands to rethink creator strategy

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
ClickZ Indie Agency News | Why Brave Indie Agencies Still Win

ClickZ Indie Agency News | Why Brave Indie Agencies Still Win

Plus: Butler/Till's Innovation Fund Rethinks Media ROI

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Brandtech boss David Jones: ad agencies ‘missing in action’ on GenAI | ClickZ Indie Agency News

Brandtech boss David Jones: ad agencies ‘missing in action’ on GenAI | ClickZ Indie Agency News

Plus, Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Publicis Expands Sports Marketing Reach with Acquisition of Bespoke Agency | ClickZ Indie Agency News

Publicis Expands Sports Marketing Reach with Acquisition of Bespoke Agency | ClickZ Indie Agency News

Plus, Exploring the Rise of AI Influencers at Events Like Wimbledon

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Agencies share the creative technology they cannot live without | ClickZ Indie Agency News

Agencies share the creative technology they cannot live without | ClickZ Indie Agency News

Plus, The rise of indie media agencies and the strategies helping them win new business

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Top Influencer Marketing Agencies in the USA in 2025 | ClickZ Indie Agency News

Top Influencer Marketing Agencies in the USA in 2025 | ClickZ Indie Agency News

Plus, What Every Brand Should Ask Its Agency About AI

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
12 agency reviews to know about | ClickZ Indie Agency News

12 agency reviews to know about | ClickZ Indie Agency News

PLUS: The State of DTC Marketing in 2025

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
The Quiet Agency Behind Cult Brands Like Away | ClickZ Indie Agency News

The Quiet Agency Behind Cult Brands Like Away | ClickZ Indie Agency News

PLUS: 🏆 Meet the ClickZ 25 of 25 Winners!

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Meta and TikTok’s AI Changes at Cannes | ClickZ Indie Agency News

Meta and TikTok’s AI Changes at Cannes | ClickZ Indie Agency News

PLUS: How Agencies Are Rebranding Around AI at Cannes

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
How Agencies Are Leveraging 15 Social Media Updates Right Now | ClickZ Indie Agency News

How Agencies Are Leveraging 15 Social Media Updates Right Now | ClickZ Indie Agency News

PLUS: Meta's AI Ad Tools Present Creative Agencies With New Challenges

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
3 things your marketing strategy should say goodbye to | ClickZ Indie Agency News

3 things your marketing strategy should say goodbye to | ClickZ Indie Agency News

PLUS: Brands are missing 87% of YouTube's true impact

Zihan Lyu
Zihan Lyu