Why agencies must sell outcomes, not creative services | ClickZ Indie Agency News

Only Got 2 Minutes? ⏱️

Revealed: Investing in Brand Campaigns = Higher AOV

For many finance teams, brand has become shorthand for expensive campaigns with little proven impact. The result= when budgets tighten, brand is often the first to be cut.

Marketers know this is a mistake, but they don’t have the data to prove it - until now.

🔐 Fospha’s latest research uses Bayesian network modelling to uncover the causal relationship between brand spend and commercial outcomes like conversions and AOV.

🍸 Meet us at The Lead Summit - drinks on us

ClickZ Media is hosting an informal drinks reception on 29 May at 4:30 PM, just a short walk from The Lead Summit venue—somewhere stylish in NYC’s FiDi district.

Expect bold conversation, sharp minds, and good wine—no speeches, no badge scans. Just the people driving the future of commerce.

🔒 Limited spots – Exact location revealed after RSVP

Sector Spotlight 🎥

STRATEGIC AGENCY EVOLUTION

Agencies Thrive By Selling Tangible Client Outcomes Over Mere Creative Services

Agencies that prioritize delivering measurable client outcomes instead of just creative services gain a competitive advantage by addressing real business challenges and building clear evidence of their impact. 

This shift aligns agency offerings with clients’ core needs, reducing disconnects and increasing accountability within the marketing ecosystem. For marketing professionals, adopting an outcomes-focused approach is critical for demonstrating value, securing client trust, and sustaining long-term partnerships.

STRATEGIC ACQUISITION

Front Row Acquires Leading Shopify Agency BIA (Build in Amsterdam)

Front Row’s acquisition of Build in Amsterdam broadens its eCommerce services, offering brands one comprehensive partner for Shopify development, digital marketing, marketplace management, and omnichannel optimization. This move addresses fragmentation in D2C brand management, enabling efficient, unified digital growth.

Marketing professionals gain actionable insight into full-funnel eCommerce solutions, streamlined vendor relationships, and best practices for scaling premium brand experiences across North America and Europe.

INFLUENCER MARKETING

Brand Partnerships and Creator-Led Campaigns Define the Latest Influencer Marketing Trends

Brands like Domino’s, Byoma, and Wingstop are increasingly integrating creators and influencers into campaigns, leveraging influencer-driven in-store displays, branded social content, and emerging AI tools on platforms like TikTok.

These shifts highlight the growing importance of creator partnerships and advanced measurement strategies for marketers seeking to drive measurable impact. Marketers should assess these evolving channels for audience engagement, brand relevance, and ongoing performance evaluation.

OMNICHANNEL MARKETING

Designing Omnichannel Campaigns for Better Results

Omnichannel campaigns connect with customers through SMS, email, chat apps, and in-store touchpoints by maintaining consistent messaging and adapting to communication preferences, supporting higher trust and loyalty. Technology integration—such as automation, APIs, and advanced analytics—enables timely personalization, ongoing optimization, and measurable performance improvements.

Marketing professionals gain actionable frameworks for mapping customer journeys, segmenting audiences, and refining cross-channel engagement to drive growth.

Influencer Corner 📢

Optimization Hub ⚙️

INNOVATIVE SHOPPING TECHNOLOGIES

AI Shopping Agents Transform How Consumers Discover, Compare, And Purchase Products

Agentic AI is rapidly transforming eCommerce by automating purchase paths, driving down margins through instant price comparisons, and disrupting product discovery and ad performance, requiring marketers to rethink content strategies and adapt to algorithm-driven environments. Despite current hesitancy among shoppers, early adoption offers retailers a critical edge.

RETAIL MEDIA INNOVATION

First-Party Data and Omnichannel Media Transform Retail Advertising Effectiveness

First-party data and omnichannel integration are reshaping retail media by providing marketers with measurable KPIs like ROAS and new-to-brand buyers, driving precise targeting and ROI accountability. Emerging technologies—including AI-driven optimization and data clean rooms—enable brands to link campaigns directly to in-store and online sales. Marketers seeking practical, results-driven channels should recognize retail media’s mounting role in achieving measurable growth, particularly as digital-physical attribution improves.

📲 Like what you’re seeing?

Get real-time insights from top industry events, expert takes, and behind-the-scenes content. Follow ClickZ on Instagram, TikTok, and YouTube for your daily dose of marketing intel.

Your Say 🙋🏽‍♀️