How Agencies Are Leveraging 15 Social Media Updates Right Now | ClickZ Indie Agency News

PLUS: Meta's AI Ad Tools Present Creative Agencies With New Challenges

Author

Zihan Lyu
June 11, 2025

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Editor’s Pick 🌟

Does AOV feel like a mystery? A new research report from Fospha reveals the key: consistent brand investment directly drives AOV and pricing power.

Fospha's research, using Bayesian network modeling, reveals a causal link for the first time: brands investing over 5% in Awareness campaigns see AOV improve yearly. Unlock your brand's value. Read the full research and learn how to boost your pricing power.

Sector Spotlight 🎥

SOCIAL MEDIA STRATEGY

Social media platforms' continuous evolution is vital for agencies to engage audiences effectively. Key updates include Instagram's focus on Reels, Metas ad transparency, and TikTok's in-app shopping, offering marketers new avenues to enhance connection and optimize ad spend through insightful interactions and AI tools.

AI AD AUTOMATION

Meta's AI-powered ad tools aim to automate ad creation and targeting by 2026, challenging creative agencies to adapt as AI potentially reduces their business from automation, increasing the need for human oversight and strategic positioning. 

Agencies are responding by developing their own AI tools and emphasizing the value of human creativity in strategy and storytelling, maintaining relevance in an AI-driven landscape. Despite potential efficiency gains, marketers remain cautious about AI's current limitations and possible quality issues without human input.

Ivy Liu

SOCIAL MEDIA MARKETING

Reddit's rise in the advertising world is marked by a 47% user growth in 2025, achieving its first profitable year. Its unique community-driven model offers niche targeting and authentic engagement, making it attractive for brands in sectors like gaming, tech, eCommerce, and B2B.

Despite limited scale, its ability to provide deep cultural insights and quality interactions presents significant opportunities for marketers looking to connect with engaged audiences.

DISPLAY ADVERTISING

Display advertising in 2025 remains effective by leveraging AI-driven personalization and cookieless targeting, enhancing brand recognition and consumer engagement.

Marketers benefit from advanced metrics over CTRs, focusing on strategic touchpoint management across multi-channel platforms. Emphasizing ethical, innovative interaction, display ads add value by increasing brand awareness and influencing purchasing decisions.

Optimization Hub ⚙️

INCLUSIVE MARKETING

Brands dialing down Pride campaigns in 2025 risk more than bad PR—85% of LGBTQ+ consumers say they’ll spend elsewhere if inclusion efforts are dropped. This year’s approach is quieter but more considered: Levi’s focuses on safe public spaces, MAC commits $1M to LGBTQ+ causes, and Nike co-designs sneakers with queer athletes. Flashy rainbows are out; sincerity and year-round support are in.

SOCIAL MEDIA MARKETING

Pinterest's updated TransActV2 ranking model significantly enhances user engagement by analyzing 16,000 user actions, compared to the previous 100 actions, resulting in a more personalized experience. The model's improvements include a 2x increase in re-pin actions, 12.8% fewer Pin hides, and more diverse timelines, making it essential for marketers to revisit Pinterest as a potential platform for brand engagement. These enhancements underscore Pinterest's growing strategic relevance for brands seeking personalized interactions and higher user engagement.

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