ClickZ Indie Agency News Newsletter - 02.06.2025

PLUS: The retail media space is now worth $60B—see how Havas & Ventura are making big moves

Author

Nandini Sehgal
February 06, 2025

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Welcome to ClickZ Indie Agency News, your essential newsletter for marketing agencies and eCommerce professionals.

Editor’s Pick🌟

ECOMMERCE INNOVATION INSIGHTS

Amazon’s “walled garden” has kept brands guessing—until now. Fospha’s latest research reveals the true impact of DTC ads on Amazon sales by measuring Unified ROAS (Shopify + Amazon revenue):

🔹 TikTok: +80% higher ROAS when Amazon is included

🔹 Meta: +46% higher ROAS (a major shift at scale)

Paid Social drives purchase intent—consumers click today but buy on Amazon later. Now, for the first time, it’s measurable.

Sector Spotlight 🎥

COMMERCE EXPERTISE EXPANSION

Havas' acquisition of Channel Bakers signifies a transformative step in retail media strategy, leveraging Channel Bakers' expertise in eCommerce with Amazon and other major retailers. This integration into Havas Market enhances opportunities with non-endemic advertisers, positioning Havas competitively in the expansive $60 billion retail media space.

MARKETING INNOVATION DRIVE



Ventura's impending 360 mass media campaign presents a significant opportunity in eCommerce marketing. Their transition from physical distribution to a dynamic omnichannel platform emphasizes efficiency, with a swift 10-minute onboarding process, all reflecting the latest consumer engagement trends.

The agency selection process demands excellence in digital brand-building and scale execution. Through robust consumer insights and strategic account planning, Ventura aims to defy geographical limitations, capitalizing on its 30-year legacy to tap into broader market opportunities.

EXECUTIVE APPOINTMENT

Daniel Torres assumes the role of General Manager at Elephant Room, an Australian leader in performance marketing, supporting its significant growth trajectory. With a rich 15-year background in global brand marketing, Torres is set to elevate operational efficiency and drive international expansions, aligning with Elephant Room's increasing client portfolio and strategic market advancements.

DIGITAL COMMERCE MASTERY

White Rabbit Group excels in creating web and mobile apps, capitalizing on Seattle's tech landscape. As a part of Worldwide Partners, they embody industry trends such as platform convergence and AI advancements. They showcase an unwavering dedication to innovation and digital commerce solutions, ensuring effective consumer engagement.

DIGITAL COMMERCE EVOLUTION

Realm Digital has evolved from building simple websites to leading in digital transformation. Their journey underscores the importance of agility, customer focus, and innovation for staying ahead. By embracing new technologies, Realm Digital offers solutions pivotal to business success in the digital age.

Influencer Corner 📣

Daniela Morosini on LinkedIn: What could a slimmed-down Estée Lauder Companies look like?

Earlier this week, Bloomberg reported that the company has hired an advisory firm to undertake a strategic review of its portfolio. The ELC we know today was built by buying brands (it has more 20) and for much of the 2010s, the more-is-more strategy worked. This was the heyday of indie beauty, and exciting, founder-led brands could fetch quite a premium — Too Faced was acquired for $1.4 billion.

Alex Cooper on LinkedIn: Here's how to use psychology to design static ads that stand out in the feed. 🧠

I asked psychology expert Sarah Levinger for her take and I was not expecting this answer...

www.linkedin.com/posts/alexgoughcooper_heres-how-to-use-psychology-to-design-static-activity-7290492013219663873-2YQE?utm_source=share&utm_medium=member_desktop

Performance Pulse 📈

DIGITAL TRANSFORMATION

Gemini AI, poised to refine eCommerce marketing strategies, offers free and premium options with looming monetization plans post-2025, prioritizing user engagement. Competing with ChatGPT, it seeks expansive eCommerce applications with Mariner and Astra projects, presenting targeted advertising opportunities alongside anticipated search innovations and strategic market advancements.

DIGITAL COMMERCE STRATEGIES

Amazon DSP Performance leverages AI precision to transform programmatic advertising in eCommerce, enabling strategic reach of new and loyal customers through sophisticated, multi-channel campaigns. With flexible controls and real-time predictive scoring, it delivers detailed insights, optimizing strategies for enhanced efficiency and results in today's digital commerce landscape.

DIGITAL COMMERCE INNOVATION

Dentsu's introduction of Adobe GenStudio, integrating Adobe’s tools with Dentsu's capabilities and Merkury data, unveils an AI-driven, personalized platform revolutionizing digital marketing. This strategic move caters to CMOs' demands for comprehensive solutions. Leaders like IPG and Havas harness GenStudio to align content, commerce, and media, driving eCommerce innovation and transformation.

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