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ClickZ Indie Agency News Newsletter - 01.30.2025

ClickZ Indie Agency News Newsletter - 01.30.2025

Ad Copy: Best Practices For 2025

Zihan Lyu
January 30, 2025

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Welcome to ClickZ Indie Agency News, your essential newsletter for marketing agencies and eCommerce professionals.

Editor’s Pick 🌟

📊 REPORT

Ever wondered how your DTC ads impact Amazon sales?

Fospha's latest research reveals the true halo effect of top marketing channels on Amazon revenue. It's a must-read for any brands selling on Amazon in 2025.

Download now for free 👉️

Sector Spotlight 🎥

DIGITAL COMMERCE INSIGHTS
Social Media Advertising in 2025: How to Get Started

Embrace adaptability for thriving in social media advertising's 2025 landscape. Prioritize video-first content, utilizing platform diversification to counter potential TikTok risks. Instagram's evolving algorithms necessitate innovative engagement tactics. Staying informed, leveraging analytics, and consulting experts ensures your strategy remains agile and aligned with digital commerce demands.

DIGITAL ADVERTISING
Ad Copy: Best Practices For 2025

Strategies for 2025 PPC success include aligning ad copy with brand integrity, utilizing machine learning, and unifying marketing communication to enhance digital commerce impact. Maximizing ad space and employing dynamic elements elevate consumer interaction. Continual testing of messaging ensures sustained performance, driving strategic growth and ROI for eCommerce marketers.

STREAMING INFLUENCER INNOVATION
Transform e-commerce Marketing by Embracing Influencer-Driven Streaming for Strategic Growth

Influencers are transitioning to streaming platforms, producing unique shows and reshaping entertainment, presenting brands with new marketing opportunities. Leveraging influencer-driven content can enhance brand visibility and engagement in diverse communities, urging marketers to adapt and explore this emerging trend for strategic advantage.

MMS STRATEGY INSIGHT
Why MMS Should Be a Part of Your Marketing Plan

MMS transforms holiday marketing with enhanced digital engagement, leveraging visuals and audio to boost sales in eCommerce. It surpasses standard messaging by integrating immersive content, crucial for impactful consumer connections. Strategic application of MMS improves campaign precision; key metrics like open rates and ROI drive continuous refinement and optimization of marketing strategies.

Influencer Corner 📣

Sam Carter on LinkedIn: I've witnessed firsthand the struggle brands face in understanding ad spend impact, especially across channels like Amazon.

It comes down to 1 core issue.

It's simply not possible with user-level attribution for brands to track what's going on in Amazon.

This leads to challenges in understanding the halo effect of top-of-funnel ads (on e.g. Youtube, Meta, TikTok, Snapchat) on Amazon sales, and comparing the ROI of Amazon Ads to other platforms.

Barry Hott on LinkedIn: Stop overthinking your ads!

Too many marketers obsess over finding that “one magic element” that makes an ad work.

While compelling storytelling matters (it absolutely does), success often comes down to unexpected factors you can’t predict:

• A random detail in the frame
• The comment section taking off
• Something you only notice AFTER the ad goes viral

Jessie Healy on LinkedIn: Is bad product page copy blocking your customers from buying?

Spoiler alert - it probably is (I see it in 80% of pages I look at).

Steal my checklist to harness consumer psychology and persuade more customers to RUN to your checkout: 🏃‍♀️

Performance Pulse 📈

GOOGLE ADS STRATEGIES
The Ultimate Guide to Scaling eCommerce Brands with Google Ads in 2025

The article reveals a roadmap for amplifying eCommerce success through Google Ads in 2025. It emphasizes using Performance Max campaigns, optimizing product titles, activating product ratings, and strategically managing bids and budgets. This approach marries automation with manual control, creating a foundation resonant with digital commerce and community growth.

VIDEO MARKETING
Video Marketing Statistics Every Business Owner Should Know

Video marketing is a crucial, growing trend for businesses, with 91% using it strategically. It boosts engagement, leads, and sales by capturing attention and increasing brand reach. Prioritize YouTube and LinkedIn for broader and B2B audiences. Tracking metrics like views and engagement ensures success.

BRAND EXPERIENCE
Roblox Connects Brands with Gen Z and Alpha through Long-Lasting Engagement

Roblox offers immersive experiences that engage Gen Z and Alpha users for longer periods, unlike traditional media. Brands are leveraging these interactions for product testing and development, with emerging 3D metrics enhancing strategic value. Marketers must balance sustained branded experiences with campaign-based activations.