ClickZ Agency News Newsletter - 12.5.2024

Top Shelf 🛒

2025 PLANNING
Maximize Your E-Commerce Growth in 2025: Fospha’s Proven Strategy Guide

With BFCM wrapped up, marketers are shifting gears to plan for 2025. To help you start strong, here are three essential tips to set your brand up for growth:

1️⃣ Get the Right Measurement in Place: You can’t plan for next year without accurate measurement. Yet, many brands stick with the devil they know—Last Click— despite its fundamental flaws.

With BFCM in the bag, now’s the perfect time to adopt effective full-funnel measurement. Plus, Fospha delivers YoY metrics from the start, so you can dive into budget planning ASAP.

2️⃣ Consider Adjusting Your Channel Mix: What worked last year might not work now. Successful brands adapt by altering their channel mix and ad spend as they scale. We find that as brands mature, they have to focus on expanding their upper funnel spend to create more demand to capture.

3️⃣ Reflect on Peak Performance: Before diving into next year, take time to assess your BFCM performance. Benchmarking data is your compass and gives you data-backed edge for 2025 planning.

For free BFCM 2024 benchmarking data, sign up for priority access to our BFCM 2024 Report here.

Sector Spotlight 🎥

E-COMMERCE STRATEGIES
Mastering Google Ads for E-commerce Agencies' Success

To elevate your e-commerce marketing strategy through effective Google Ads agency collaboration, pinpoint a primary focus: revenue or profit. This decision steers clear metrics:

• Targeted Revenue Growth: Seek robust growth with a precise Return on Ad Spend (ROAS). Collaborate critically with your agency for precise target alignment.

• Profit Precision: Use Gross Profit After Ad Spend (GPAAS) for transparency. Include it in reports to track improvements in real-time.

Optimize reporting with Google Ads' in-platform data for quick, consistent insights. Consider third-party attribution tools only if precision requires it.

Establish clear, actionable goals and review periodically to sharpen your strategies. Adhering to consistent, simplified metrics supports clarity and strategic alignment in the dynamic e-commerce landscape.

E-COMMERCE INSIGHTS
Mother Appoints Paul Hutchison to Elevate Media Strategy

Mother agency's strategic move in appointing ex-Wavemaker CEO Paul Hutchison as head of media offers significant insights for e-commerce marketers. His track record of blending creativity with accountability promises innovation in media strategy. Expect actionable ideas for customer engagement, vital for e-commerce success. Explore how these strategies could shake up your sector.

DIGITAL ADVERTISING INDUSTRY
Teads and VIDAA Expand Global CTV Partnership for Broader Reach

Teads and VIDAA USA expand their partnership, enhancing CTV advertising across the US, Europe, and APAC. This collaboration boosts advertisers' reach through premium VIDAA-enabled smart TVs and streaming services, offering innovative ad placements. It strengthens Teads' strategy to connect brands with global audiences in engaging, brand-safe environments.

MARKETING INDUSTRY
Toyota's New Campaign Strengthens Emotional Bonds with Canadians

Toyota, in partnership with Saatchi & Saatchi, launches an emotional campaign to strengthen its brand connection with Canadians. Highlighting values like quality and reliability, the campaign uses heartfelt stories to resonate deeply with audiences, making Toyota an integral part of life's important moments and milestones.

STRATEGIC INDUSTRY INSIGHTS
Certified Identifier Enhances Privacy for Digital Advertising

GroupM and Accenture Song’s certification by Utiq marks a strategic advancement in personalized marketing through a telco-powered consumer ID, promising enhanced privacy protections. With backing from top European telecom companies, this tool reshapes digital engagement. As it expands to major European regions, it offers fresh insights for fine-tuning e-commerce strategies, particularly in personalization and data security.

Influencer Corner 📣

Optimization Hub ⚙️

E-COMMERCE INSIGHTS
Navigating E-commerce Success in Extended BFCM Sales Seasons

Extended Black Friday and Cyber Monday sales challenge e-commerce marketers, requiring strategic creativity in promotions to maintain profitability, especially for smaller brands. Early sales from major retailers like Amazon emphasize the importance of proactive planning to stay competitive.

MARKETING INSIGHTS
E-commerce Marketing Budgets Essentials for Strategic Advancement

Strategically allocate 7-12% of revenue for eCommerce marketing; startups might invest 15-20% for initial growth. Focus on customer acquisition while prioritizing high-return channels and tracking ROI. Assess customer lifetime value for sustainable tactics. Challenge your eCommerce methods by embracing adaptability and regular evaluations to maximize long-term market gains.

E-COMMERCE TRENDS
Strategically Leveraging Buy Now, Pay Later to Enhance Customer Engagement

BNPL is reshaping holiday marketing strategies by integrating 0% financing with promotions, appealing to budget-savvy shoppers. This strategic approach not only differentiates brands but also offers a creative edge in managing consumer spending. Embrace these insights to enhance your strategic planning in the competitive e-commerce landscape, aligning with evolving consumer expectations.

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