ClickZ Agency News Newsletter - 12.12.2024

PLUS: Trends in marketing agility you need to know

Author

Priscilla Soedarpo
December 12, 2024

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Welcome to ClickZ Indie Agency News, your essential newsletter for marketing agencies and e-commerce professionals. As the holiday season approaches, we’re here to help your campaigns stand out and your agency’s success shine!

Top Read 🌟

The 2024 State of Messaging report from Customer.IO reveals a staggering 111% surge in marketing messages across email, SMS, in-app, and push channels. This uptick underscores brands’ relentless pursuit of meaningful connections in a saturated digital landscape. Notably, email send volumes spiked by 31% on Black Friday and 46% on Cyber Monday, highlighting the strategic timing of campaigns. Multi-channel approaches outperformed single-channel ones by 60%, emphasizing the necessity of diversified strategies.

Personalization remains a cornerstone, with 42% of brands planning to enhance it over the next two years. The report also notes that 31% of marketers currently leverage AI in their messaging, with 42% intending to expand its use. Daily emails have increased to 1.9 times the 2023 volume, with a preference for sending at the start. Segmentation, cited by 45% of brands, and dynamic content, used by 34%, are pivotal for boosting engagement.

In-app messaging is gaining traction, particularly in retail, fintech, and SaaS sectors, with 23% of respondents identifying it as the most effective non-email channel. This shift highlights the adaptive strategies in response to evolving consumer behaviors. The report insights are a clarion call for marketers to harness data-driven tactics, ensuring they remain competitive in an ever-evolving digital arena.

Curious about how other brands fared this Black Friday? Fospha’s latest report dives into key performance channels, standout strategies, and industry benchmarking data for this peak season. Perfect for digital marketers and e-Commerce leaders, it’s packed with actionable insights to contextualize your 2024 results and sharpen your strategy for 2025.

Sector Spotlight 🎥

AD WEEK

Omnicom acquisition of Interpublic creates the largest advertising company, surpassing WPP. The merger promises $750 million in annual cost synergies and combines complementary data and technology platforms. This strategic move aims to enhance client services and drive growth through innovation and new technology opportunities in marketing.

In 2024, marketing evolved with retail media, social commerce, and media convergence reshaping strategies. Brands must embrace agility, targeting diverse generations and platforms. Unified strategies, inclusive media buying, and authentic engagement are crucial. The dynamic consumer journey demands integrated approaches to thrive in this fast-paced, ever-changing landscape.

Brave Bison

Brave Bison acquisition of Engage Digital Partners for over $14m strengthens its position in sports marketing. Engage, known for fan engagement with clients like Formula 1 and Real Madrid, will enhance Brave Bison sports division. This strategic move aims to leverage data-driven approaches for maximizing IP and boosting commercial performance.

The article outlines a strategic roadmap for optimizing Google Ads campaigns at three levels: Beginner, Intermediate, and Pro. It emphasizes starting with simple structures, leveraging data for growth, and scaling with advanced segmentation. The focus is on data-driven strategies to maximize profitability and efficiency in e-commerce advertising.

Influencer Corner 📣

Janky Patel on LinkedIn: The secret ad creative design hack: Negative space

In the world of ad design, negative space is not just about "what you see" but also about the space around it — and how it directs focus and transforms your message.

Negative space isn’t empty; it’s intentional.

It highlights, simplifies, and creates visuals that grab attention in a crowded digital feed.

Tommy Clark on LinkedIn: Every marketer should study the masterclass Shopify just put on in content marketing

1️⃣ Founder-led content: Posts by Shopify’s CEO and President outperformed the brand account by 40x. Personal beats corporate.
2️⃣ Post more, win more: During BFCM, Harley posted 19 times on X. Tobi, 12. Frequency drives results.
3️⃣ IRL → URL: Turning a Vegas Sphere ad into viral social content shows how to scale big ideas digitally.
Smart, relentless, and impactful—this is how you dominate marketing moments.

Optimization Hub ⚙️

The key e-commerce trends for 2025 emphasizes the importance of personalization, AI, and AR in enhancing customer experiences. It highlights the role of connected packaging and sustainable practices in driving engagement. Businesses must adopt these innovations to remain competitive, leveraging strategic insights for future success in online retail.

AI is transforming retail by enhancing product recommendations and shopping experiences. Retailers like Amazon and Walmart are leveraging AI for personalized marketing, while advertisers explore new digital tactics. Consumers benefit from faster, potentially cheaper shopping. However, careful implementation is crucial to avoid discomfort and ensure strategic success.

Social media trends reflect popular opinion due to algorithmic amplification and limited user engagement. Only a small fraction of users actively post, skewing perceptions. Media outlets amplify these trends for engagement, misleadingly portraying minority interests as major issues. This affects public discourse and policy focus, distorting reality.

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