ClickZ Agency News Newsletter - 11.21.2024

PLUS: Black Friday PR Hacks for a Winning 2024 Campaign

Author

Priscilla Soedarpo
November 21, 2024

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Niche Nuggets 🔎

Mattel

In a bold move to capture the holiday spirit, Mattel and Verizon have joined forces to launch a vibrant marketing campaign centered around Barbie. This initiative, aptly named the Barbie StreamHouse, transforms the iconic Barbie DreamHouse into a digital wonderland in New York City. From December 12-15, visitors can immerse themselves in a world of pink, engaging with virtual Barbie tours, exclusive merchandise, and interactive games. This campaign not only aims to entertain but also to inspire, as it partners with the Barbie Dream Gap Project and Girls, Inc. to empower young girls.

The Barbie StreamHouse is more than just a festive attraction; it represents a strategic collaboration between Mattel and Verizon to leverage technology in creating memorable experiences. By offering a behind-the-scenes look at Verizon's technology, the initiative provides educational opportunities for students, merging play with learning. This approach underscores the evolving landscape of marketing, where brands are increasingly focusing on creating meaningful connections with their audience.

Moreover, the campaign highlights the importance of corporate social responsibility. By hosting 100 students for a unique holiday experience, Mattel and Verizon demonstrate a commitment to giving back to the community. This initiative aligns with broader industry trends, where brands are expected to contribute positively to society while engaging consumers.

As the holiday season unfolds, this campaign sets a benchmark for innovative marketing strategies, blending entertainment, education, and empowerment. The Barbie StreamHouse not only captivates audiences but also challenges industry norms, showcasing the potential of technology-driven experiences in shaping the future of marketing.

Prepare your digital PR strategy for Black Friday by considering the consumer journey, capitalizing on quick wins, and cutting through the noise. Ensure Black Friday aligns with your brand's goals. Use creative tactics to stand out, but only if it benefits your overall strategy and audience engagement.

Carlsberg

Carlsberg UK introduces football-themed Christmas jumpers in its 2024 campaign, designed by Fold7. The campaign unfolds in three phases, featuring teasers, a launch with Asda Online, and influencer content. The jumpers, in pilsner green and blue, incorporate Carlsberg's logo, aiming to engage beer drinkers festively.

Birds Eye launched a pop-up Cluck Truck in London to promote its Fakeaway Chicken Shop range, offering free chicken items. The range caters to late-night cravings with freezer-ready options like BBQ burgers and spicy wings. Research shows many prefer fakeaways for convenience and cost savings over traditional takeout.

Kenvue, formerly part of Johnson & Johnson, has appointed Publicis Media as its APAC media agency, transitioning from IPG. This move aligns with Kenvue's strategy to enhance brand potential and shareholder value. The company, known for iconic brands like Neutrogena and Tylenol, aims for sustainable growth.

Performance Pulse 📈

B2B marketing can benefit from humor, making brands memorable and relatable. By gradually incorporating humor, understanding your audience, and staying current with trends, you can enhance engagement and brand recognition. A strategic, outcome-based approach ensures humor aligns with brand values, fostering creativity and deeper connections with decision-makers.

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-pay options and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.

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