3 things your marketing strategy should say goodbye to | ClickZ Indie Agency News

Editor’s Pick 🌟

Brands Are Missing 87% of YouTube's True Impact? 😵

New research reveals that brands scaling Google's YouTube and Demand Gen budgets are growing 32% faster in 2025. So, why aren't more brands prioritizing these high-impact campaigns?

Fospha's analysis of over $500M in ad spend uncovers why businesses mis-measure YouTube and how to accurately track the impact of Google’s upper-funnel channels.

Get the full research and a step-by-step guide to maximizing these channels for your brand here.

Sector Spotlight 🎥

BUSINESS RECOGNITION

Stream Creative Recognized for Digital Tools Usage in Google Economic Impact Report

Stream Creative, a Milwaukee-based marketing agency, has been highlighted in Google's Economic Impact Report for its effective use of digital and AI tools, leading to a 21% revenue increase.

The agency stands out for aiding traditionally underserved industries by enhancing brand visibility and maintaining a people-first culture, using Google's resources to streamline operations and boost client growth. Their inclusion in the report underscores their role in adapting emerging technologies for practical business gains, exemplifying the integration of creativity and technology in modern marketing.

ECOMMERCE MARKETING

eCommerce Extinctions: 3 Things Your Marketing Strategy Should Say Goodbye to

Marketers should abandon outdated eCommerce habits to capitalize on peak seasons effectively. Focusing on deep customer insights, streamlining martech stacks, and creating seamless omnichannel customer experiences is crucial.

By adopting these approaches, businesses will enhance their marketing strategies, ensuring they engage customers adeptly and drive growth during peak demand periods.

CREATIVE ACCELERATION STRATEGIES

Quick Guide to Speeding Up Creative Work Without Sacrificing Quality

Utilizing frameworks like Design Sprints and the Double Diamond model increases creative efficiency by streamlining processes into compressed timeframes, enhancing team alignment, and reducing development risks.

AI tools further support creative acceleration by automating routine tasks, allowing marketers to concentrate on refining innovative concepts. Additionally, fostering psychological safety and employing parallel prototyping ensures diverse idea generation, while the 30/70 rule optimizes project time allocation, balancing planning with execution.

SOCIAL MEDIA MARKETING

Primark Partners With SocialChain to Enhance Global Social Media Strategy

Primark has selected SocialChain as its global social media agency following a competitive pitch, aiming to enhance its digital presence and engage more effectively with its audience through strategic content management.

By collaborating with SocialChain, known for its bold and community-first approach, Primark seeks to transform online communities into real-world engagement, aligning with its marketing ambitions and expanding its cultural footprint across social media. This strategic shift is anticipated to leverage SocialChain's innovative storytelling capabilities to drive impactful cultural and commercial outcomes for Primark.

Influencer Corner 📢

Upcoming Events📅

Marketing Measurement Takes the Spotlight at Cannes Lions 2025

Cannes Lions is no longer just about creativity — this year, marketing measurement is stepping into the spotlight.

If you’re heading to the Croisette and want to cut through the noise on what’s really working in digital, Fospha is the team to speak to. From breakthrough research to real-world results, we’re helping brands make every marketing pound count.

👉 Book a meeting with Fospha

Optimization Hub ⚙️

MULTI-CHANNEL MARKETING

Goal-Oriented Marketing Drives Effective Multi-Channel Strategies for Enhanced Results

Goal-oriented marketing enhances multi-channel coordination by aligning with business objectives, such as increased ROI, rather than focusing on individual channels. Notable examples like Blenders Eyewear and SwimOutlet demonstrate improved conversion rates and revenue through effective channel orchestration and AI-driven personalization. Emphasizing goals first ensures optimized resource allocation and a comprehensive marketing approach.

SOCIAL MEDIA MARKETING

Meta Advantage Unveils AI-Driven Tools for Better Paid Social Campaigns

Meta Advantage offers AI-powered tools for digital advertising, enhancing efficiency with features like Advantage Placements and Shopping Campaigns. However, certain tools, such as Advantage Creative and Budget Allocation, require manual oversight to maintain brand consistency and strategic balance. Advertisers must strategically blend automation with manual control for optimal performance.

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