12 agency reviews to know about | ClickZ Indie Agency News

CommerceNext Recap 🔈

What CommerceNext Taught Us About Brand

CommerceNext called it out: over-investing in conversion-led tactics is starving brands of future growth.

As Dom Devlin explained:

Fospha’s Glow reveals how brands like Sweaty Betty link early signals (branded search, engaged visits) to revenue down the line — giving marketers the ammo they need to defend brand budgets.

Download The Glow Report and discover how top brands are measuring their brand marketing in 2025

Sector Spotlight 🎥

AGENCY REVIEWS

T-Mobile, Mars, and Salesforce Lead Summer's Notable Agency Reviews

Agency reviews are notably active with key brands like T-Mobile, Mars, and Salesforce seeking new partnerships. These reviews, tied to major industry events like the Cannes Lions Festival, reflect brands' desires to enhance their marketing impact. Understanding these shifts can equip marketers with strategic insights into potential industry dynamics and opportunities.

SYNTHETIC DATA MARKETING

How to Scale Campaigns Using Synthetic Data Advertising

Synthetic data in advertising emerges as a vital tool, providing privacy-compliant solutions while optimizing performance. Marketers benefit from 70% lower data costs, 40% faster campaigns, and significantly improved targeting accuracy, all within regulatory frameworks. By replicating consumer behavior through AI, marketing professionals can deliver personalized and cost-effective campaigns, underscoring synthetic data's practical value.

CONSUMER LOYALTY INSIGHTS

Generational Loyalty Shift: Millennials Favor Brands, Gen Z Seeks Value

Millennials display slightly higher brand loyalty than Gen Z, who prefer affordability, according to the Socially Powerful survey. This generational "Loyalty Split" demands that eCommerce marketers develop tailored strategies to address Millennials’ brand trust and Gen Z’s price sensitivity.

Optimization Hub 📈

DTC MARKETING EVOLUTION

The State of DTC Marketing in 2025

DTC marketing in 2025 focuses on optimizing data and automation to enhance ROI and adapt to increasing costs and tech complexities. Brands invest in sophisticated tech stacks and prioritize first-party data to refine digital and in-store strategies, driving conversions through channels like social media and email.

VIRAL MARKETING STRATEGIES

Mastering TikTok Trends to Boost Sales and Connect With Audiences Globally

Marketers increasingly leverage TikTok's viral trends to boost sales, utilizing tools like the TikTok Creative Center and Creator Academy. The platform's participatory culture and algorithm favor creative and authentic brand engagement, enabling even small brands to achieve rapid growth by navigating trending content efficiently. Understanding these dynamics is essential for marketers seeking impactful digital presence and engagement.